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As Ecommerce Expectations Increase, Will Consumer Trust Do the Same?

September 17, 2020 By Noel Wurst Leave a Comment

Last week, I had the chance to meet with Triquestra, a SmartBear customer providing innovative technology solutions to retailers around the globe. Their head of delivery said the above line to me as we discussed the rising challenges for retailers to meet modern user expectations. Full transparency—I told him I was definitely stealing that line for this blog. I also told him that I would plug his upcoming presentation where he’ll detail how a design-first API strategy helped Triquestra evolve from a point-of-sale company to a unified commerce platform provider. 

Register to attend or watch on-demand: “How Triquestra Improved Quality and Accelerated Delivery with SmartBear” 

Why is consumer loyalty not just a program? Because in the past, consumers would be rewarded for their loyalty, often within fairly rigid confines of a timeboxed program. A certain number of products had to be purchased, a set of actions had to be taken, a dollar amount or points total had to be hit—all before a strict deadline—in order to be “rewarded” with some established prize, or tiered prize system. In other words, your loyalty earned a reward from the business. 
 
Today, we’re seeing that concept completely flipped on its head, as consumers are realizing that they’re the ones with the rewards, and the onus is on businesses to earn them through their loyalty to the consumer. If a consumer fails to reach a business’ expectation of their participation in a consumer loyalty program, the consumer won’t earn an extra reward, but they’re still receiving the products or services they’re paying for. Their loss is fairly inconsequential, as it’s a loss of something they never had. 
 
But when you, as a business, fail to meet the expectations of today’s consumers, and not during a timeboxed program, but at any point during their entire customer lifecycle? You risk losing a much more serious “reward”—the likelihood that they’ll ever pay you again for anything. You simply have too many other competitors to choose from, competitors who’ve made it incredibly easy for your customers to jump ship, and to publicly share their dissatisfaction with you on social media on their way out the door. 

During two upcoming live webinars on Tuesday, September 22nd, I’ll dive deeper into this topic, specifically around how the demand for “digital excellence” has never been higher, and what can happen when you fail to deliver it. And, one of my colleagues will demonstrate how two SmartBear solutions, CrossBrowserTesting and BitBar, can help you deliver digital excellence on any browser, desktop, or mobile device. Afterward, we’d love to take some of your questions around this increasing challenge for every organization. 

Register now to attend this unique webinar: “Why it’s Never Been More Important to Test—and Deliver—Digital Excellence.” 

Filed Under: ecommerce Tagged With: bitbar, cross browser testing, crossbrowsertesting, ecommerce

Did You Know? CrossBrowserTesting Has Open Source

September 13, 2018 By Alex McPeak Leave a Comment

crossbrowsertesting open source testing tool

crossbrowsertesting open source

So many great projects are open source, and we realize just how important it is to the software community over here at CrossBrowserTesting. Many of our integrations are with open source projects, predominately Selenium testing; and as contributors ourselves, we know how important affordable testing and development tools can be to the success of those projects.

That’s why CrossBrowserTesting offers a free plan specifically for open source projects, allowing you full access to the largest device lab in the cloud at no cost. We want to make sure the open source community is aware of this opportunity has access to the tools that will help release new developments faster and with higher quality.

This means that all 1500+ of our browsers are available for use, so as changes are made and integrations are added, you can find bugs more quickly in the configurations your customers use and fix them on-the-spot with developer tools. And not only will we let you test manually on our enormous browser selection, we’ll throw in automation minutes as well. Enjoy automated screenshot comparisons, Record & Replay, testing with Selenium, and parallel testing with the most comprehensive browser testing tool on the market.

Open source relies on a community of dedicated contributors to help make quality software. As a part of SmartBear’s ongoing commitment to the open source community, we hope that providing open source plans for all-in-one web testing means that we can also play a larger part in our contribution to these projects.

Earlier this year, SmartBear received the highest ranking for open source-based testing acceleration in the 2018 Critical Capabilities for Software Test Automation published by Gartner, the world’s leading information technology research and advisory company. SmartBear has demonstrated a strong commitment to open source projects such as Selenium, OpenAPI Specification (OAS), Swagger tools, and SoapUI, resulting in SmartBear receiving the highest score. SmartBear recognizes that software development teams are increasingly using open source tools and frameworks, and is committed to supporting these organizations to obtain as much success as possible.

To qualify for an open source account, simply tell us a little bit about your project through our open source request form. Once you’re approved, all you have to do to get a CrossBrowserTesting subscription free of charge is to add our logo to your website or Github.

Never worry about how your application looks on different browsers again. Safeguard your software with a little help from CrossBrowserTesting.

Filed Under: Development Tagged With: crossbrowsertesting, free open source, open source

Here’s What CrossBrowserTesting Customers Can Look Forward to at #SBConnect18

July 17, 2018 By Alex McPeak Leave a Comment

smartbear connect 2018 crossbrowsertesting customers

smartbear connect 2018 crossbrowsertesting customers

Hey there CrossBrowserTesting customers!

We’re all getting ready for SmartBear Connect, and while October 29 might seem far away, it’ll be here before you know it.

That’s why we want you to get just as excited as we all are to join us for two days of learning, mingling, and growing with the rest of SmartBear community and staff.

SmartBear Connect will bring together the world’s testing, development, and technology communities for two days of training workshops, best practice sessions, and visionary content in addition to some really great speakers that will provide their own unique insights as customers and industry experts. If you went last year,

We’re going to have classes specifically for CrossBrowserTesting customers again this year! CrossBrowserTesting Software Engineers Chase Cook and Sree Vallabhaneni will be giving a CrossBrowserTesting 101 as well as a session about Integrating Selenium Tests with CI/CD Deployment and Reporting.

The former will be an introductory class for getting started with CrossBrowserTesting, while the latter will cover automated testing combined with the most popular tool for continuous integration, Jenkins, and will show how to do this both quickly with accurate reporting to help make your overall testing process more efficient.

So whether you’ve just started onboarding with CrossBrowserTesting or have been with us for years, there’s something for all of our customers at this year’s SmartBear Connect.

Get your ticket today to download the event app and start putting your schedule together. We can’t wait to meet you in October!

Filed Under: Events Tagged With: crossbrowsertesting, customer, SmartBear, SmartBear Connect

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